Client// RelU Games
Delivery// Cinematic & Gameplay Mix Trailer
When we got the invite for this project, we knew we'd have to make it extra special. The twist: Just two weeks to final delivery.
In tight situations like this, there is always one key ingredient that's not talked about enough. The full trust of the client. Big shout outs go to the team at ReLU Games, who came in with only one condition. "Make it awesome" - the best kind of brief.
When designing Mixed Trailers such as this one, there's always a fine line you have to walk. On one hand, we want to create something that is stylistically sound, fun to watch, engaging and exciting. On the other - we want to stay faithful to the fans and not risk misleading anyone with the Art Style. Judging by the fans' reactions, we achieved both.
//Stills
//Art Style
For this one we went the painterly route. A mix between a custom 3D shader and 2D painted backgrounds quickly crystalized in our vision. From then on, we had a really short discovery sprint to find the right balance between texture, brushstroke and color.
The TMNT inspiration is definitely visible and that's no coincidence. We wanted to paint an homage to the indisputable style of the new Ninja Turtles iteration and that's how we managed to do it.
//Background
//Production & Pipeline
Our tried and tested 3D-2D hybrid pipeline came to the rescue yet again. With another project under our belts, we continue to find new ways to innovate, adapt and evolve this approach. It's definitely not a "one-size-fits-all" but the amount of art styles we keep throwing at it goes to show that the potential is huge.