Storytellers & Video Content Creators

Copyright © 2009 - 2019 New Media Mill Ltd, Chaseacloud.

No storyboards, please!

In our experience of making numerous sized and shaped projects, from commercials to animated series, we have discovered that often the traditional storyboarding step feels redundant. Storyboarding used to make sense back in the days, when anything beyond it required an army of rare and expensive experts but that’s simply not the case anymore

 

Jumping straight into animation and putting all those boards, scenes and ideas in motion from the very start, works so much better, not just for the directing party but also for the executives, the production studios and at the end of the day saves time and money.

 

We can help you bring your pre-production on a whole new level and optimize your pipeline costs with fast, effective and robust pre-viz process.

An Animatic That Sells 

The animatic should be much more than a timestamp for your storyboard panels. It should be able sell your direction ideas, extravagant shot angles, dynamic storytelling and stylistic choices to anyone - from the soccer mom in the focus group to the executives tasked with greenlighting the show.

 

That’s why we create our animatics as mockups of the entire story, not just the visuals. In addition to the animated cutouts and sample visual effects, we also create an elaborate SFX track, and basic musical track resulting in a comprehensive and complete pre-viz for the episode.

 

Now you can not only get a better understanding of how the story works but simultaneously carry out a reality check on all the key bits and pieces of your creative vision so that you can get your peers aboard.

 

Our comprehensive pre-viz process allows directors to explore and fine tune their ideas, taking all the guesswork out of the equation.

Agile

Development

The agile development process has won its place in the lineup of  most modern and effective toolkits, transforming industries such as IT but has stayed relatively unknown when it comes down to filmmaking.

 

We are keen to change that and bring animation production to the next level using the agile development techniques. We believe this can speed up the process, reduce waste and improve creative results significantly.

The Process*

ROUGHBOARD
(1st - 2nd week)

The goal of this initial stage is to get a full, rough overview of the episode/film as quickly as possible regardless of visual quality and punctuality. 

This stage is all about timing and flow of the big picture, here you can explore your story and better understand how it works as a whole.
 

STORYBOARD
(3rd week)

Beyond the traditional context of storyboarding, for us this is the stage where we make refinements and adjustments to the roughboard to improve flow and the complexity of the film’s storyline.

ANIMATIC
(4th - 5th week)

In the Animatic phase we level up the detail by adding in basic animation, refining camera movements, SFX, adding a music mockup track and mapping out VFX, color keys, etc.

The animatic is all about deep understanding of your film and fine tuning the audience’s journey though it.
 

LAYOUT
(6th - 7th week)

The layout phase is where a locked animatic is prepared for production. Final iterations on blocking, backgrounds sketches refining and consistency checks are all completed.

Now you are ready to render that film into an incredible visual piece with full confidence in the final results.
 

(*) sample is based on an episode/segment with a duration of 5:30 min

Technology Stack

We are constantly developing and improving our technological toolkit when it comes to animatic production. Good or bad, the modern tools of the industry leave a noticeable gap between pre-production and production phases, opening considerable room for innovation. 

When choosing our tech toys for the animatics and layout pipeline we are laser focused on speed and the ability to iterate quickly as the most important feat of an animatic, no matter how elaborate it is.

 

An equally important attention is given to project management, tracking and optimization tools that help us stay afloat even on the most technologically challenging projects.

Software tools we use

but are not limited to, include:

Toon Boom’s Storyboard Pro
Adobe After Effects
Blender 3D
Adobe Audition
Adobe Premier
Notion.io
Frame.io
Slack
Dropbox

 

Brands We've Been Creating For

WHAT PEOPLE SAY

"They listen carefully, make strong efforts to understand all the aspects of a product and the underlying business, take the creative lead and manage to boil down a product to its core values, and eventually execute a perfect video. Besides, they are also great guys that are a lot of fun to work with."

-  Niklas Herriger, Gondola

Get In Touch

We are eager to learn more about you and the stories you want to tell to the world. Feel free to drop us a line with whatever question or inquiry you might have.

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